EVERY PURCHASE HAS A PURPOSE

Sustainability
Shop eco-friendly, biodegradable products and daily use alternatives that are safe for the planet and for your health!
Empowerment
Support marginalised communities, differently abled artisans and women's empowerment
Support
Help traditional Indian artisans earn a sustainable livelihood and keep their craft alive

WE MAKE RESPONSIBLE SHOPPING EASY

Discovery

We help you discover amazing products and make it easier to live a sustainable lifestyle.

Research

We stringently vet all our partners for authenticity, ethics and fairtrade practices. By doing our research well,we ensure that you can shop brands whose values align with yours.

Nurture

Many of our partners are first time sellers online. We help them get a much needed leg-up to expand their trade and bring their craft to the mainstream

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