Ouch & Moo – Children’s book for Plastic Awareness

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Children in India need to understand how important it is to reduce our dependence on plastic, on all fronts. When a plastic bag has eyes, whatever can that mean? It means it is alive, it is not inert. It oozes, changes, and interacts with the world. This set of books comes with lots of activities which the child can do. It’s also a great gift to give for that child in your life who’s curious and interested in learning about the world we live in. Product price includes a shipping cost of Rs. 55 per unit.

Why we like it
These books address the important issue of plastic and the menace this everyday material causes to the environment. illustrated in different styles, it encourages in children different ways of seeing the world.

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The Product

Product name: Ouch & Moo Books
Package contents: 1 Red Ouch & Moo Book + 1 Yellow Ouch & Moo Book
Dimensions (cms): 26cms x 20cms
Weight (gms): 240gms
These books on Plastic Bags bring to focus the menace of this everyday material. While all plastic is not bad, we have reached a stage where it threatens to eat into our guts – like in the case of the poor cows in these books. Materials have a life, and we must help our children become aware of their advantages and disadvantages from a very young age. This will enable them to make informed choices as they grow and begin to make decisions. These books help children understand the concept of manmade objects and natural things. It also includes some concrete steps that a child can take in her daily routine to build the habit of reducing, reusing and recycling. Both the “Red Ouch and Moo” book and its companion, the “Yellow Ouch and Moo” book address the plastic bag issue at different levels of complexity. It is like reading two versions of a Birbal story at the same time. We believe that this fosters a sense of perspective and inquiry, so necessary to understand the “complete” story. Both the books are illustrated in different styles, again a way to encourage different ways of seeing!

Your Impact
These books are an important investment to make in developing in your child an appreciation of her environment and an awareness of how to live in it as an informed, responsible citizen.

Weight 0.24 kg
Dimensions 26 x 20 x 1 cm

Daily Dump

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When we started Daily Dump in 2006, our vision was to constantly re-imagine our relationship with the earth, with each other and with our urban spaces. Essentially, we are in the mindset changing business - mindsets about “waste”, about marginal livelihoods, about whose job it is to take care of “waste”, about how we can harm less, etc.

Ours is a design led company where we use design to help imagine alternative scenarios that can help change behaviour. We are mindful of looking at whole systems and understand that the context of India has its own challenges. Our objective is to reduce waste, improve material recovery, enable better livelihoods and to do this through the voluntary collective action of urban citizens.

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